Hilmar Pétursson: We are back in the spaceship business.This, of course, from the interview that Hilmar gave Eurogamer late last week. And in any other context, this single statement would have been cause for wild, raucous celebration. Except...
...dear God, has this been a schizophrenic week for CCP. When I was in school, I studied Communications because I was really interested in it as a topic. But I quickly realized I didn't want to get into it as a career. This past week illustrated a lot of good reasons why. Every single day last week was full of good news for EVE Online.
Every single day except one, that is.
And that one day ended up setting the tone for CCP's week.
Hell, until that day happened, I was going to go with this for the QOTW:
More importantly it feels like CCP has finally started to gain the upper hand again on the news front, and that is good news for everyone.That one is from Rixx Javix at EVOGANDA five days ago. I not only agreed with Rixx, I said something very similar myself last week, stating that if it hadn't been for the lay-offs, we'd all look back on this week as the week that CCP finally turned it around. Man, how the news cycle changed in such a short time.
Communications is such a subjective topic when it comes to mixing good news and bad news. Even when the good news was delivered with the bad, as it was in the Eurogamer interview, a lot of players didn't want to hear it. I've heard from so many people this past week telling me variants of "I'm so pissed at CCP's actions right now that I'm thinking about unsubbing again." Not only does that render the 20% sacrifice worthless (and might even hurt those who were forced to make it), but it shows off in stark contrast how much one piece of horribly bad news can overshadow any amount of good news.
Fortunately, people seem to have calmed down some over the weekend, so we'll see how things go heading into the winter expansion.