For now, registration is available exclusively to active subscribers of EVE Online who will join the pool of participants that we will be using to allow entry into early testing and special events for DUST 514.It comes from the announcement that closed beta testing has begun for DUST 514, linked as an EVE devblog.
The announcement that the first beta testers for DUST 514 would come from the EVE subscriber base is, to me, not particularly surprising. After all, if CCP hadn't gone this route, there would be a lot of ticked-off potential DUST players out there watching as people who haven't been loyal to CCP for years got the first crack at their persistent shooter. That's not a recipe for happy customers. So on that level, offering access to EVE players first makes perfect sense.
On the other hand, of course, why is there not an immediately-planned PC release for the DUST 514 game? The stated reason, other than the PS3 exclusivity deal, of course, is that CCP was very concerned about "cannibalizing" the EVE player base. To simply move customers you already have from one of your properties to another is no way to grow your customer base or ensure your long-term viability as a company. So on that level, offering access to EVE players first seems a minor mistake.
It's a mistake for another reason as well: in order to succeed, DUST is going to have to appeal to the hard-core FPS player demographic. I'm pretty sure that isn't the typical EVE player. The typical EVE player seems a lot more interested in the prospect of nuking hard-core FPS players from orbit. ;-)
Is this an attempt to get some of those hard-core FPS players to try EVE for a month or two? Entirely possible! Be interesting to see if this devblog or something like it was posted around to the PS3 player forums or similar locations. Anyone have proof that it was?
In the meantime, 2012 is the year we see if CCP can break out of the niche they've dug for themselves. As a result, a DUST 514-related quote seems entirely appropriate for the first QOTW of the new year.