This is sort of a "hunter-prey" thing:
Yeah, that's a frigate getting killed by an Iteron Mark IV Quafe Ultra Edition, the current favorite prey of vanity KM whores everywhere right now. There's a special section on eve-kill.net right now showing just Quafe Iteron deaths (four as of this writing). If you have one and you're actually flying it around, watch out.
The killer of this particular frigate is Marlona Sky, who's rather famous for killing people with haulers. Even if this kill-mail is a set-up of some sort (Marlona killing his own alt, for instance), it deserves props for creativity! ;-)